My Work
The strongest work rarely begins with a deliverable. It begins with a complicated problem, an audience that needs clarity, and an organization that needs a credible path forward. These examples show how I connect strategic communications, brand, narrative, and execution—from executive messaging and research translation to integrated campaigns and creative storytelling—to help organizations build understanding, trust, and momentum.
How I turn complexity into clarity
Storytelling & Creative Direction
Finding the human story inside the strategy
Bringing Research to Life in the Classroom
Brand Storytelling | Narrative Strategy | Creative Direction
How do you connect nearly 30 years of scientific research to the experiences of students learning math today?
For this film, I developed a narrative connecting MIND Education's research origins in 1998 to the classrooms of Red Hill Elementary. Rather than create a traditional product testimonial, we let authentic student and educator voices bring the organization's science, mission, and purpose to life.
My role: Story concept, script and narrative development, interview questions, on-location creative direction, and collaboration with Elkhorn Entertainment, our video production partner.
Telling a District's Math Story
Documentary Storytelling | Editorial Direction | Creative Direction
How do you tell the story of districtwide instructional change through the people experiencing it?
At San Mateo–Foster City, I developed the storytelling approach for a documentary-style film featuring district leaders and educators. Through their perspectives, we built a larger narrative about mathematics instruction, equitable access, and student confidence.
My role: Story concept and narrative strategy, writing and personally conducting interviews, reviewing transcripts and constructing the editorial story arc, on-location creative direction, and collaboration with Elkhorn Entertainment, our video production partner.
Brand & Market Narrative
Reframing the Screen-Time Debate
As concern about student screen time intensified, I saw an emerging risk: the conversation was focusing on the presence of technology rather than the quality and purpose of the learning experience.
Instead of defending screen time, I helped develop a differentiated market narrative centered on how purposeful, visual learning engages the brain.
My role: Narrative strategy, writing, visual direction, market positioning, executive alignment, integrated campaign direction
Click the image to read the full e-book
The Kid Who Never Raised Her Hand
Original Writing | Education Storytelling
An original essay exploring how the experience of learning math can shape a student's confidence, participation, and sense of belonging. I chose to tell the story through the eyes of a quiet student, making a larger educational philosophy personal and relatable.
MORE SELECTED WORK
Strategy translated into action
GO-TO-MARKET & SALES ENABLEMENT
Creating a More Flexible Path to Growth
When changing market conditions called for a more accessible path into ST Math, I helped shape the positioning, messaging, and go-to-market materials for an offer designed to reduce hesitation, support revenue, and create a path to broader adoption.
My role: Offer positioning, cross-functional strategy, sales enablement, campaign messaging
RESEARCH-TO-MARKET STORYTELLING
Turning Evidence Into a Market Story
I translated complex longitudinal research into a clear, credible narrative that helped educators and decision-makers understand not only what the findings showed, but why they mattered.
My role: Narrative architecture, evidence translation, content strategy, market activation.
Click the image to see the full infographic.
Executive and Change Communications
Creating Clarity Through Organizational Change
During a period of significant organizational change, I advised senior leaders on message framing, sequencing, and tone—helping turn a series of difficult communications into a more coherent narrative about what was changing, why it mattered, and how the organization would move forward.
My role: Executive counsel, change narrative, leadership communications, organizational alignment
Change Communication Principles
ACKNOWLEDGE
Name the reality people are experiencing.
EXPLAIN
Clarify what is changing and why.
ANCHOR
Reconnect the change to what remains true.
EQUIP
Give leaders and teams language for what comes next.